Everyone has a different opinion on if they believe in the news or not. The government controls the news stations overall in our society. As brittany states in her blog “Some television shows such as The Daily Report and The Rick Mercer Report are not regular news broadcasts. These shows tend to act as a fake news programs. These shows rely on comedy in recent news stories and political figures to deliver the news”. This shows that people higher up in the media knows what some news stations are throwing out lies and fake news to the community.
As i was reading through other blogs Hayley brought up a good point about culture jamming. Culture jamming is a form of media activism that subverts and reworks the intended meaning of existing media texts or parodies major corporations, public figures, and their media images. Hayley says that “People are more likely to remember something funny they have seen, rather than something dull and boring, and because these stories are being remembered, the people are more educated on worldly matter.” As she pointed this out, it makes total sense for someone to remember something funny.
When something tragic happens in our society every news station wants to have the first story on it. News travels like the speed of light. Once something gets out on television soon millions of people know about it through other social media to. As Nick says “Stories can be forged to be more controversial, and will spread faster as a result. weather it is good or bad for the public sphere is dependent on weather this satire news is viewed in the right way”. For instance in high school, so many rumours are tossed around every day. Once one student hears about something they spread that on to the next person, which results it getting through the social networks of teenagers such as Facebook and twitter.
The news is fed through the society in many ways. News stations are on television, newspapers, radios almost everywhere. The news is ran by the government and then sent through the media. As stated in the media textbook “there are feedback mechanisms with traditional media such as newspapers, radio and television”(Pg217).There are many tragedies that happen on a daily basis, but us the society only knows what the government want us to know. In that case the real news is the fake news. There has been many incidents where the government has tried to cover up to make themselves look better.
For instance the The news coverage in East Timor was virtually non-existent. The articles and stories that were did come out, did not tell the true events of how the US was helping fund the invasion carried out by Indonesia, and was doing nothing to stop it. In Cambodia, the news coverage started out in a similar way to that of the East Timor atrocity. Once a communist enemy emerged in Cambodia and started killing people, everything changed. The coverage skyrocketed and put emphasis on the fact that the communist enemy was committing genocide. This way the American government can benefit from this without being connected to it through the media. as said in chapter 14 “In traditional media, audience members lack control over the means of transmitting messages, a gap that can only be bridged by initiatives such as phone calls, consumers control the interpretation of the message, but they dont have access to constructing their own media”(Pg217). This shows that the government controls the media.
Overall media is interpreted by individuals in our society differently. Some believe that the news is fake, and some believe that it is the bare truth. Us as the society will never know if the media being thrown at us is the truth.
Media and Society Fifth edition Textbook , Micheal O’Shaughnessy, Jane Stadler
i have been reading several of fellow students blogs about the techniques used in media. The mountain dew advertisement that i discussed used many techniques to catch the audiences attention. They used hobbies that their target audience teenagers enjoyed watching such as rap music and sports. Each media ad will have a different approach on the strategies they will use on their product. Brooke breaks down an ad about smoking. She says that one of the strategies was “using a young male smoking”(O’Shaughnessy & Stadler, 182).This will draw the attention to teenagers. Teenagers will see this picture and feel like that is what they need to do to be “cool”. Brooke explained how the smoking company used key phrases such as “im not a smoker” will draw the audiences attention and pursuade them to think that if they only have one smoke its not so bad.
Tori broke down an advertisement underage drinking. In her ad it is a picture of a girl laying on her bed after a night of drinking, and in the background there is a sketch of a hospital layout. The ad states, “don’t drink and drive.” This advertisement is showing the aftermath of a drunken car wreck. There are doctors and equipment operating on the girl. This image demonstrates what can occur if you have a night of too much drinking. this caught the audiences eye because they would not like to see themselves in a hospital bed due to drinking and driving.
Ty did his advertisement on dove. This commercial has clearly gone against the norm of society by showing the unrealistic lengths companies’ use as their marketing strategies, however, by doing so dove has created a new strategy that exposes the other companies and attracts more attention to them. In the photo shoot they “pretty” women come in and pose in all different ways. This catches the audiences attention because they are watching something that all boys want. Overall, advertising companies use many strategies depending on who wants to buy their product .
There are all sorts of media in the society today. Media can be found almost anywhere, the most common being television, magazines, computer and radio. All of these media sources are advertising what they believe people want. in chapter 12 it says “entertainment, sports, coverage, film, and television programs focus on individual stars”(pg189) There are different audiences for these to. For example a toy advertisement would be targeted to youth children. The advertisement that i will be talking about is the mountain dew commercial which includes little wayne. In this advertizment their main goal to get across is that if you drink mountain dew, you will be cool. throughout the ad it shows different shots of BMX and skateboarding, while lil wayne is singing to it. Advertizements use sports and music to catch the attention of the audience and to draw them in. The target audience of this commercial would be towards teenagers because these are teenager sports and lil wayne is a popular artist for teenagers. In the video its almost like mountain dew is not even the item being advertisement. At the end of the commercial it shows a biker going off a jump in slow motion and glides into a huge balloon full with mountain dew. I thought this was a great idea because it ends the ad with a big bang, and the audience understands that the main topic is mountain dew, not lil wayne or BMX sports. i believe that this ad is very successful. The ad includes music and sports which is perfect for the target audience. It catches their attention and draws them into buying their product. Mountain dew ends it off with a big bang when the balloon full of mountain dew explodes, then ends.
Media and Society, fifth edition, Michael O’Shaughnessy
There are many different opinions on the media today.I believe that you get the media you want. The media and public relations industries are using public media to shape and control the opinions, the stories, and the information that is available to the general population. As i have been reading my fellow classmates blogs on weather they believe that the media we want the same as the media we need. As Emma states that “We’ve learned to work by the medias agenda”. This shows that she also agrees that the media controls us on what they want us to have. What she is trying to say is that media just seems to be what we want. Ty states in his blog that “Many news channels, politicians, and media operators have been exposed for lying to the public in order to gain their interest and approval”. This relates to what i was talking about in the East timor coverup. The government shows us what they want us to see, it does not matter if what they are showing is not the truth. The media has full control of what we believe. Isaac is also on the same page as me. He states that “if CBC is doing a story about happiness in Africa, they are going to show very little, if any examples of unhappy, hungry, sick people in Africa. On the flip side if they want to show a place hit by an earthquake they are not going to show a person whose damage to his house was a single shingle fell off, no they would show a house that completely collapsed.” This shows that the government can brainwash the citizens into believing anything that they throw at them just because it is on the news. In conclusion we the citizens will never know the truth what is happening in the real world, thinking the truth is the media that is thrown at us.
There are many different opinions on the media today.I believe that you get the media you want. The media and public relations industries are using public media to shape and control the opinions, the stories, and the information that is available to the general population. This makes people believe that they are choosing the things they are consenting to, when in reality they are being told what they should consent to. Media can appear anywhere, for instance on the news. As said in the textbook “The media-press, radio, cinema, and so on- have become the arenas through which people recieve most of their entertainment and information about the world”(pg35). The news coverage in East Timor was virtually non-existent. The articles and stories that were did come out, did not tell the true events of how the US was helping fund the invasion carried out by Indonesia, and was doing nothing to stop it. In Cambodia, the news coverage started out in a similar way to that of the East Timor atrocity. Once a communist enemy emerged in Cambodia and started killing people, everything changed. The coverage skyrocketed and put emphasis on the fact that the communist enemy was committing genocide. This way the American government can benefit from this without being connected to it through the media. These two atrocities fit almost perfectly into the way Chomsky explained his methodology, and shows the ways that the media skews the info presented to the country. The government can control people in to thinking what is true or not. In the textbook it says “Rather, crime is usually understood as, and presented in the media as, the actions of greedy, deviant psychologically sick individuals” (pg 34). This quote is explaining how the media is not always showing the truth. Overall the media can change any ones point of view on what is really going on in the world.
Media and Society, Micheal O’shaughnessy, Jane stadler
I have read a multiple amount of blogs on the impact that mass media has on their everyday life. Everyone has a different perspective on mass media. It seems to me that mass media affects students in the same way. Reading over blogs, the most common media that Brock students use would be social media, such as Facebook, Instagram, twitter, television and many more social media cites. The students also look up to these stars and celebrities because mass media brainwashed them into believing what is wrong and what is right. As (montanahighley.wordpress.com) explains throughout her life that she would look up to girls that are perfect and famous in social media. Social media shows teenagers a whole new view on people, and brainwash them into wanting to look like the famous people because they are “cool”. As i was reading Hunters post (lunterhackey.blogspot.ca), he explains how the media life with movie artists and singers. He explains how Miley Cyrus has changed her whole image to the society as a “naughty” girl, even though before she was an innocent country girl. Hunter also explains how this has impacted our society because Miley is getting all of the attention from her new look. When i was reading through some more blogs i found Deannas (deannaquait.wordpress.com), which had very similar thoughts to what i had to say about the mass media. Deanna spends a lot of time using the social network to communicate with family and friends. Deanna socializes through Facebook, twitter and tumblr which are all very popular networks world wide. Deanna also explains how she believes that the mass media has a negative effect on her view world wide. She believes that mass media is so heavenly interrogated that it changes everyones view on what is really going on. Overall mass media has different impacts on different people in our society.